Snapchat’s Ruth Arber on Creating Opportunities for Women in Tech

Welcome back to our series of ‘Female Leaders’ interviews from this year’s PI LIVE Europe at The Voicebox! If you missed it, catch up on our dynamic and empowering interviews with Suzanna Chaplin, CEO at esbconnect and Founder of the Datalabs Group, and Smita Pillai, Customer Success Director at impact.com.

As we continue to provide a platform for female leaders from leading brands, affiliate, media, and creative agencies to share their insights and experiences, this time we hear from Ruth Arber, Head of Fashion, Retail & Travel UK at Snap Inc.

Joining Julia Linehan, Founder and CEO of The Digital Voice, and Hello Partner journalist Jack Shute, Arber discussed how the industry can move the needle to improve and provide opportunities for women and minority groups to truly thrive and succeed in their roles.

Discussing the importance of getting women into engineering and tech roles, Arber highlighted the severe lack of opportunities for underrepresented women to get into such roles. She continues to explain how Snap is working hard to solve these issues, and how the industry can do more to come together and do the same, crediting the essential female role models needed to inspire the new generation of young women going into the industry.

Partner+ members can watch the full session recording below.