Gen Z and Streaming: Advertisers Ride the Subscription Wave

In an era where households are cutting back on subscriptions to save money, a recent survey conducted by UNiDAYS reveals an unexpected trend among students.

Despite the rising costs, Gen Z, the streaming generation, appears unwilling to part with their beloved streaming services. This steadfastness represents a remarkable opportunity for advertisers to tap into this market.

The findings

UNiDAYS, the Gen Z affinity network and the official sponsor of the PI LIVE Europe 2023 App, recently conducted a comprehensive survey encompassing over 3,000 students across the UK, the US, and Australia. The findings offer insights into the factors that influence students' choices of streaming services and their preferences.