Global affiliate marketing platform Awin has invested in wecantrack, a data analytics platform designed to consolidate and attribute affiliate data for publishers. This collaboration marks an ongoing effort to help publishers enhance their performance with the increased power of data.

What is this technology? wecantrack’s platform provides publishers with a number of tools to assist with their data strategies. They can help with simplifying the integration of data from multiple sources and analysing cross-network KPIs by bringing them together within a single interface.

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