Google and Shopify have unveiled the Universal Commerce Protocol (UCP), an open standard enabling AI agents to complete purchases on behalf of customers across platforms, including Google Search and Gemini.
The APMA’s Voice of the Nation reveals that while affiliate continues to break records with performance, there remains a perception gap that pulls it back.
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
