We heard from industry executives to find out what signal this sends to the industry and whether trouble or triumph lies ahead.
Last week, OpenAI announced it was backtracking on its ChatGPT instant checkout. With users uninterested, merchants absent and a number of technical and compliance issues, it was all over before it ever really began.
But as the news hit the headlines, some industry players say they saw this coming.
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
