We heard from industry executives to find out what signal this sends to the industry and whether trouble or triumph lies ahead.
Last week, OpenAI announced it was backtracking on its ChatGPT instant checkout. With users uninterested, merchants absent and a number of technical and compliance issues, it was all over before it ever really began.
But as the news hit the headlines, some industry players say they saw this coming.
Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You
Argos and Billion Dollar Boy joined forces with LICKD to create the coolest viral rave a brand has ever seen.
Affiliate marketing has always been valued because it is easy to measure. The final click is easy to measure, but that does not automatically make it the most valuable moment
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
