International Women’s Day Drives Revenue for Women’s Wellness Brands
Making the most of global holidays can be a valuable strategy for performance marketers, but the real value lies within authenticity.
Performance Marketing324
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
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ICO Issues £125,000 Fine to Performance Marketing Network for Privacy Breach
Monetise Media Limited has been delivered a large penalty for malpractice. Marketers must take this case as a reminder to stay on top of GDPR and PECR regulations.
If 2023 Was an App Store, What Would Game Developers Download?
The gaming industry is shockingly changing with new EU policies that decentralise Apple’s monopoly on in-app purchases, and new technologies are entering the market to completely change app development and consumption processes.
CTV Advertising Moves Towards a Performance-Driven Model, But Brands Face Strategic Hurdles
The majority of TV content is now delivered over the web and it’s time for the ad model to catch up in Europe — but how?
Monthly Top Line – January 2023
Highlights from this month's moves, hires, and promotions. One streaming titan steps down, one agency expands its position in a crucial market, and two performance platforms see new CEOs climb up the ladder.
After A Slow Start, TikTok Doubles Down On Ambition to Dominate Social Commerce
With a mixture of engaging video content, cheap ads, a booming influencer market, and a purchase-ready audience, the short video platform believes it has the perfect recipe for a sales success.
