Majority of UK Marketers Are Unprepared for Cookie-Apocalypse
Many are concerned about a post-cookie landscape, but new research suggests that more work needs to be done to get strategies in place.
Performance Marketing310
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
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The Hitchhiker’s Guide to Retail Media
An in-depth look at the retail media ecosystem, and why this channel is essential for digital marketing success in 2023, as we await the slow death of third-party cookies.
Publicis Groupe Acquires MarTech Company Yieldify
The London-based MarTech company will provide onsite personalisation and more to help expand Epsilon’s presence in the mid-market.
In Conversation with Sohail Khan: “First-party data is the key to future-proofing your performance marketing”
Sohail Khan suggests how to future-proof your performance marketing across the next five years, why you should lean into partnerships, and why customer engagement platforms are the next big thing.
Over 50% Of Marketers at Risk of Facing Fines for Breaching GDPR Requirements
In a recent survey, more than half of marketers state they do not have a Consent Management Platform, and many are confused about privacy policy. The repercussions could be ruinous.
The Monthly Top Line – November 2022
What was once the ‘Movers and Shakers’ feature on PerformanceIN is now the Monthly Top Line, served to you by Hello Partner.
