Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
When I was presented with the opportunity to speak with Adam Singolda, Founder and CEO of Taboola, I obviously jumped at the chance. Taboola is widely recognised as being the world’s leading content discovery and distribution platform, and Adam is responsible for the creation of this.
The Origin Trials for Google’s Privacy Sandbox are well underway, and the industry is patiently awaiting the conclusions. With so much of the internet dependent on interactions with Google’s platform, the Origin Trials results have the potential to shape the future of the open web.
Conversations surrounding Artificial Intelligence (AI) and Machine Learning (ML) have been taking place for years, and it’s undeniable that they have brought about severe misconceptions and, well, drama.
More than 200,000 subscribers left Netflix during the first quarter of 2022. Its revenue is falling, and the company is shedding employees to compensate. All of this is happening at a time when CTV-based platforms are enjoying unparalleled popularity amongst both the American public and with international viewers, a...
With the amount of talk we hear about privacy and tracking changes, it’s becoming tempting to block out the noise, so to speak. For a long time it felt, for some, as if there was a lot more talk than action.
At a time when the impending demise of third-party cookies is expected to increase fragmentation across the digital advertising supply chain, ad tech fee transparency has never been more important for brands looking to maximise ad spend.
