Profound Launches Leaderboard of Brand Visibility in LLMs
Why this public index will be useful for both advertisers and affiliates moving forward.
Performance Marketing279
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
Lulu Guinness CMO John Sadeghipoor on Growth, Creativity, and the Future of a British Icon
At PI LIVE, we caught up with John Sadeghipoor, Chief Marketing Officer at Lulu Guinness, who shared how the heritage brand has experienced a remarkable year of growth and innovation.
“We’re Providing Certainty in Uncertain Times” Reward Gateway | Edenred on Black Friday
Reward Gateway | Edenred is gearing up for a busy holiday season, with ambitious targets, new campaigns rolling out, and global expansion on the horizon.
Skip the AI Gimmicks and Start Building Something That Works
Don't get caught up in the AI gold rush, warns Tradedoubler CTO Victoria Normark. We've seen scenes like this before, and we know who the real winners will be.
Kevin Edwards on the Affiliate Renaissance
The APMA’s Founder and Director talks about challenges and opportunities in affiliate marketing.
Only 16% of Sales Are Truly Influenceable, Affiliate Marketing Is Ready to Lead the Full-Funnel Era
A minority of consumers are swayed by lower-funnel tactics. Affiliate might have the full-funnel answer for brands.
