Black Friday Survival Guide for Affiliate Marketers
Top tips for the end-of-year frenzy from intelligent minds across the industry.
Performance Marketing280
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Check out the latest posts
Profound Launches Leaderboard of Brand Visibility in LLMs
Why this public index will be useful for both advertisers and affiliates moving forward.
Lulu Guinness CMO John Sadeghipoor on Growth, Creativity, and the Future of a British Icon
At PI LIVE, we caught up with John Sadeghipoor, Chief Marketing Officer at Lulu Guinness, who shared how the heritage brand has experienced a remarkable year of growth and innovation.
“We’re Providing Certainty in Uncertain Times” Reward Gateway | Edenred on Black Friday
Reward Gateway | Edenred is gearing up for a busy holiday season, with ambitious targets, new campaigns rolling out, and global expansion on the horizon.
Skip the AI Gimmicks and Start Building Something That Works
Don't get caught up in the AI gold rush, warns Tradedoubler CTO Victoria Normark. We've seen scenes like this before, and we know who the real winners will be.
Kevin Edwards on the Affiliate Renaissance
The APMA’s Founder and Director talks about challenges and opportunities in affiliate marketing.
