Market Movers: Linkby Raises $15M Series B to Fuel U.S. Expansion
Plus, Levanta launches first-ever external traffic integration with TikTok Shop, and Wildfire Systems launches AI cashback solution.
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Plus, Levanta launches first-ever external traffic integration with TikTok Shop, and Wildfire Systems launches AI cashback solution.
Following on from May’s superb Optimism event, we caught up with Rakuten Advertising’s SVP Product & Technology to find out more about the platform’s AI upgrades.
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The new browser can compare products, fill up shopping carts, and direct users through the entire funnel in seconds. Affiliate content is undoubtedly being used. So, what’s to be done?
Partnerize CEO Matt Gilbert urges the affiliate industry to unite and harness AI’s power to grow from $20bn to $100bn, stating, “Our moment is now.”
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