Onetag Acquires Adtech Aryel for Creative Integration
Onetag shared that the deal aims to create a unified value exchange in digital advertising amidst industry ROI pressure.
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
Onetag shared that the deal aims to create a unified value exchange in digital advertising amidst industry ROI pressure.
Our walkthrough of the latest promotions, job picks and industry moves in February.
The new appointment comes as the ad platform zeros in on performance and partnerships.
Levanta CEO and Co-Founder Ian Brodie talks industry recalibration, consumer behaviour, and the drive behind the company’s Paid Placements launch.
New research explores why ‘Pragmatists’ could be brands' most valuable untapped audience.
Google launches agentic AI shopping with Etsy and Wayfair. How will this impact affiliate marketing moving forward?