The Affiliate Blind Spot: Rethinking Attribution for Influencers & Brands
Many creators are unaware of how their role in the conversion journey is being measured – sometimes they may not be attributed fairly.
Our best deep dives and scoops – exclusively for our valued Partner+ members.
Many creators are unaware of how their role in the conversion journey is being measured – sometimes they may not be attributed fairly.
This session will pick the key learnings from the conference and give YOU an idea of what you need to focus on in 2025....
With lessons from Refinery29's SVP of Talent Partnerships & Influencer Strategy Natasha Vaquer, we’ll examine the tangible impact of creator influence.
Audience scale with precision targeting and high purchase intent? It's not too good to be true; it's a powerhouse combination available to affiliate marketing teams who leverage CLO (card-linked offers) in their campaigns....
As brands shift their influencer marketing focus to ROI, creators are playing a bigger role in full-funnel strategies.
Economic fluctuations, regulatory crackdowns, and the shifting digital advertising landscape have left brands and affiliates wondering how to sustain growth while minimizing risk....