GroupM Partners with Amazon Ads to Elevate Creator Content Amplification
The collaboration aims to offer the agency’s clients the chance to elevate their advertising with engaging creator-led campaigns on a global scale.
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TikTok Revamps Creator Payments for Viral Filters and Effects
Through lower entry criteria and a flexible payment structure, TikTok is enhancing its Creator Fund to offer more support and recognition to the creators of viral filters and effects.
Google's SGE Update: How It Could Empower Performance Marketing
Google’s AI search feature now has the ability to generate images and long-form text. But how will this power-up the output for performance and affiliate marketers?
TikTok Expands Creative Horizons With Direct Posting Feature
The short-form video platform now supports direct posting from AI-powered Adobe apps, CapCut, Twitch, and more.
ASA Penalises Accor Over Undisclosed Influencer Ad at The Savoy
In a recent ruling, the ASA warned hotel giant Accor about undisclosed influencer marketing practices at The Savoy, over a TikTok post that the hotel knew nothing about.
Affiliate.ai Launches World’s First Generative AI Platform For Affiliate Marketing
Advertisers on Awin and impact.com can now access the technology to automate tasks and process data.
