Impact.com, Awin, and CJ Unite to Discuss Tracking Problems: Will There Be A Unified Solution?
Networks have come together to talk about the industry's plague of tracking and consent difficulties. But how do they plan to solve these issues together?
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Microsoft Announces It Will Pay Publishers for Content in AI Results
The tech giant has declared plans to partner with publishers for content in Copilot Daily.
Ads in AI Overviews: Good or Bad for Performance Marketers?
In a new update, Google once again pulls traffic away from affiliates.
ICO Defines Cashback Tracking Cookies as ‘Strictly Necessary’
New guidance outlines that certain reward services are exempt from cookie consent.
Meta Combines Monetisation Programmes, Offering Creators More Ways to Earn
Facebook announced they would be merging their three existing monetisation programs into one, to help ease the process for creators.
Publicis Groupe Acquires Mars United Commerce, Zones in on Full-Funnel Marketing
This move, alongside the recent acquisition of Influential and messaging from CJU24, suggests Publicis has firmly set its sights on full-funnel marketing solutions.
