UK Black Friday Weekend Spending Set to Reach £9.14bn
Consumer spending is expected to reach the highest it has been since 2021, as online and offline shopping increases. What does this mean for affiliate and performance marketers?
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Klarna Files for IPO in the US
The announcement arrives after a rocky few years for the BNPL giant.
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Spotify announced next year it will begin paying creators based on the engagement their videos receive.
Adam Mosseri Sets the Record Straight on Instagram and Branded Content
Head of Instagram Adam Mosseri said this week that Instagram does not 'downrank' sponsored content after complaints from creators.
YouTube Rolls Out Hyperlinked Comments Feature, Linking Random Comments to Google Search Results
Users have seen certain keywords link to Google search in YouTube mobile. Is this genuinely providing value, or is it just opening up a universe of spam?
Nectar360 and Marriott Bonvoy Partnership Rewrites the Loyalty Rule Book
The innovative new partnership anticipates a more inter-connected affiliate ecosystem in the future.
