“We Need Better Standards” APMA Announces Audit of Attribution Rules in Affiliate Marketing
Kevin Edwards declares a new initiative to better measure and implement standards for attribution practices in affiliate marketing.
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Lloyds Revamps Cashback Programme with Cardlytics to Boost Customer Rewards
The initiative cements CLO as a significant affiliate strategy this year.
News UK Sells Influencer Agency The Fifth to Brave Bison in Strategic £7.6M Deal
News UK has announced the sale of its influencer marketing agency, The Fifth Group, to digital media and technology company Brave Bison.
The PMAs 2025 Shortlist Has Landed
With new categories and one important award requiring your vote!
Introducing the Judges for the Global Influencer Marketing Awards 2025
Meet the esteemed judging panel for this year's ceremony.
Monthly Top Line – March 2025
New hires, promotions, and movements from the previous month.
