Creator Truth Bombs: Busting Industry Myths at IMS USA
Christine Göös and MacKenzie Green offer some harsh turths and dispel illusions around creator marketing.
Influencer Marketing1610
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
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Algowatch: March Social Media Updates
Welcome to Algowatch, where we look at algorithm changes affecting social media platforms. Let’s delve into some of March's biggest updates.
"65% of TikTok Purchases Are Unplanned," Dr. Nadia Morozova on the Psychology Behind Social Commerce
Dr. Morozova came back to Rakuten Dealmaker to keep us up to date with consumer psychology and the power of social media.
The Independent Doubles Down on Creators by Launching Independent Studio Verticals
The Independent is doubling down on creators with the launch of Independent Studio, a vertical video media production.
“It’s Getting Viewers Hooked”: The Quirks of Influencer Marketing in Spain
Welcome to the first instalment of Creator Compass. We'll examine influencer marketing in Europe, starting with Spain.
JCPenney Selects VaynerMedia as Its Social and Influencer Marketing Partner
JCPenney, one of the USA’s largest fashion retailers, has announced that it will be partnering with VaynerMedia to work on its social and influencer marketing overhaul.
