Influencer Marketing Show Europe 2023: The Creator Economy Takes Over
The creator economy and influencer marketing industry took over London last week as IMS Europe saw over 1,300 attendees gather for in-depth sessions and networking opportunities.
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Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
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“Traditional Influencer Marketing Is Sluggish and Drawn-Out” Sway Me Good on Launching at PI LIVE Europe and Revolutionising the Industry
We hear from our premier sponsor about its upcoming launch, its plans for PI LIVE Europe, and its thoughts on the future of influencer marketing.
“2023 was the year of the content creator” Rakuten Advertising on Influencer Integration and PI LIVE Europe 2023
We hear from our premier sponsor about their latest developments to help brands and publishers outperform in 2024, their plans for PI LIVE Europe, and their thoughts on global and European expansion in the next year.
GroupM Partners with Amazon Ads to Elevate Creator Content Amplification
The collaboration aims to offer the agency’s clients the chance to elevate their advertising with engaging creator-led campaigns on a global scale.
ASA Penalises Accor Over Undisclosed Influencer Ad at The Savoy
In a recent ruling, the ASA warned hotel giant Accor about undisclosed influencer marketing practices at The Savoy, over a TikTok post that the hotel knew nothing about.
Week in Review: Influencer Marketing Dominates B2B and BeReal Proves the Power of UGC
Everything you might have missed from the past week in influencer marketing and the creator economy.
