ALO Yoga Faces Legal Scrutiny Over Undisclosed Influencer Endorsements
ALO Yoga is currently at the centre of a proposed class action lawsuit alleging deceptive marketing practices tied to social media influencers.
Influencer Marketing1796
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
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Influencers Arrested and Hundreds of Posts Taken Down in FCA Crackdown
Three influencers have been arrested in relation to an FCA report of illegal financial advice content.
TikTok Blocks ‘#SkinnyTok’ Searches Amid Concerns Over Harmful Content
TikTok has begun blocking search results for the hashtag #SkinnyTok, following growing criticism that it promotes unhealthy body ideals.
LinkedIn Launches Video Advertising Tools to Help B2B Marketers and Brands
LinkedIn has announced it is rolling out a suite of new advertising tools to help B2B marketers advertise better on LinkedIn.
What Gifting Campaigns Get Wrong – And How to Fix Them
Gifting can be a powerful tool that goes beyond the first-stage of relationship building, cementing loyalty, and even influencing brand direction.
Flat Fees, Fast Growth, and the Future of Influencer Marketing in Mexico
Influencer marketing in Mexico is at a critical juncture, contrasted by rapid growth and significant structural challenges.
