Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

The CreatorFest Community Pick Shortlist Is Here — Vote for Your Favourite Session

Submissions have now closed for the CreatorFest Community Pick, and it’s time to vote for your favourite session on the shortlist.

By Sofia Aira

/ 25 Jun 2025

The CreatorFest Community Pick Shortlist Is Here — Vote for Your Favourite Session

“The Last Straw” Google Veo 3’s Impact on Creators And The Dead Internet Theory

Arthur Brenac and Yann Caloghiris share expert insights on the ethical dilemmas, creative disruption, and the future role of human influencers in an AI-powered digital world.

By Sofia Aira

/ 25 Jun 2025

“The Last Straw” Google Veo 3’s Impact on Creators And The Dead Internet Theory

Gen Z Is Cutting Back on Screen Time, so How Can Influencer Marketers Reach Them?

By Sofia Aira

/ 24 Jun 2025

Gen Z Is Cutting Back on Screen Time, so How Can Influencer Marketers Reach Them?

What the Tattle Life Scandal Means for Influencers — Here’s What the Experts Say

"It’s time for platforms and publishers to stop turning a blind eye to what’s happening."

By Sofia Aira

/ 23 Jun 2025

What the Tattle Life Scandal Means for Influencers — Here’s What the Experts Say

Influencer Marketing in Canada: Bilingual Audiences and Quebec's Unique Culture

"It’s crazy, when you look at an influencer in Quebec, 95-98 per cent of their audience is Québécois. I’ve never seen that elsewhere in my life.”

By Sofia Aira

/ 23 Jun 2025

Influencer Marketing in Canada: Bilingual Audiences and Quebec's Unique Culture

Creators Are Beating Fortune 100 Brands in 2025: Here’s How They’re Doing It

Whether you’re part-time, full-time, or just getting started, here’s everything you need to know to level up your creator game in 2025.

By Sofia Aira

/ 20 Jun 2025

Creators Are Beating Fortune 100 Brands in 2025: Here’s How They’re Doing It

With the Launch of the Congressional Creators Caucus, Lawmakers Begin to Address the Creator Economy

Representatives Yvette Clarke and Beth Van Duyne launched the bipartisan Congressional Creators Caucus last week, which is designed to help the creator economy.

By Sofia Aira

/ 19 Jun 2025

With the Launch of the Congressional Creators Caucus, Lawmakers Begin to Address the Creator Economy

Indy Clinton Turns the Tables: How One Influencer Used a Private Investigator to Expose Trolls

In a bold move, influencer Indy Clinton has taken digital accountability to a new level - hiring a PI to unmask anonymous online trolls.

By Sofia Aira

/ 18 Jun 2025

Indy Clinton Turns the Tables: How One Influencer Used a Private Investigator to Expose Trolls

Mr Worldwide’s Marketing: How Pitbull is Rebranding Bald as Bold for Gen Z Women

"I've been in the game for 25 years, and to see every demographic, everybody [dressing up] at the shows is priceless.”

By Sofia Aira

/ 18 Jun 2025

Mr Worldwide’s Marketing: How Pitbull is Rebranding Bald as Bold for Gen Z Women

Claudia Sandino: CapCut’s New Update Could Cost Creators and Marketers Their Video Content Rights

Claudia Sandino recently spotted that CapCut updated its Terms of Service, and while the rollout was quiet, the implications are anything but.

By Sofia Aira

/ 17 Jun 2025

Claudia Sandino: CapCut’s New Update Could Cost Creators and Marketers Their Video Content Rights

Nostalgic Marketing Is Booming, so Here Are the Best Campaigns to Inspire You

Nostalgic marketing is on the rise, and people are definitely yearning for life back in the early 2000s. Here are the best campaigns to inspire you.

By Sofia Aira

/ 16 Jun 2025

Nostalgic Marketing Is Booming, so Here Are the Best Campaigns to Inspire You

Creators Will Soon Account for Over Half of Content-Driven Ad Revenue

Global advertising is projected to hit a new milestone in 2025, with total ad revenue expected to reach $1.08 trillion.

By Sofia Aira

/ 12 Jun 2025

Creators Will Soon Account for Over Half of Content-Driven Ad Revenue