Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

A Deepdive Into Mia Zelu at Wimbledon: Should We Be Scared of AI Influencers Pretending to Be Human?

Is it all really sunshine and dollar signs? AI influencers are becoming increasingly human, and it’s going to be difficult to distinguish between what’s real and what’s fake soon.

By Sofia Aira

/ 16 Jul 2025

A Deepdive Into Mia Zelu at Wimbledon: Should We Be Scared of AI Influencers Pretending to Be Human?

7 Things Influencers Really Want From Brands in 2025: A Guide for Influencer Marketers

By Sofia Aira

/ 16 Jul 2025

7 Things Influencers Really Want From Brands in 2025: A Guide for Influencer Marketers

IMTB Officially Joins Committee of Advertising Practice

It’s a move that reflects growing trust in and recognition of the creator economy by regulatory bodies.

By Sol Wilkinson

/ 14 Jul 2025

IMTB Officially Joins Committee of Advertising Practice

Burnout Among Creators Is Reaching a Crisis Point, but Who’s Surprised?

Over half of creators report burnout, with many of them considering leaving the industry, says Billion Dollar Boy.

By Sofia Aira

/ 10 Jul 2025

Burnout Among Creators Is Reaching a Crisis Point, but Who’s Surprised?

Why Pride Marketing Went Quiet in 2025: 2 in 5 Companies Scale Back Campaigns

Why did Pride marketing go quiet in 2025, and what will this strip-back do to brands in the future?

By Sofia Aira

/ 8 Jul 2025

Why Pride Marketing Went Quiet in 2025: 2 in 5 Companies Scale Back Campaigns

Digital Voices Launches Global Influencer Council: “A Defining Moment For the Creator Economy”

The Council will serve as a platform to shape the future of influencer marketing through transparency, best practice, and collective knowledge.

By Sofia Aira

/ 8 Jul 2025

Digital Voices Launches Global Influencer Council: “A Defining Moment For the Creator Economy”

Amazon Doubles Influencer Commissions Ahead of Extended Prime Day

As Prime Day approaches, Amazon is rolling out increased commission rates to incentivise influencers to drive more sales.

By Sofia Aira

/ 3 Jul 2025

Amazon Doubles Influencer Commissions Ahead of Extended Prime Day

52% of UK Marketers Now Spend Over £765,000 a Year on Creator Marketing, Study Finds

By Sofia Aira

/ 2 Jul 2025

52% of UK Marketers Now Spend Over £765,000 a Year on Creator Marketing, Study Finds

Why It’s Exceptionally Hard for Brands to Win at Glastonbury, and the Ones Who Got It Right

Glastonbury Festival’s updated Terms and Conditions leave no room for ambiguity. So, how do brands get it right?

By Sofia Aira

/ 2 Jul 2025

Why It’s Exceptionally Hard for Brands to Win at Glastonbury, and the Ones Who Got It Right

Algowatch: June Social Media Updates

Here's a rundown of all the social media updates from June that you need to know about.

By Sofia Aira

/ 1 Jul 2025

Unlocking the Power of Connections: CreatorFest and PI LIVE Europe’s New Hosted Meetings Programme

Learn about Hosted Meetings, a premium opportunity tailored specifically for brands and retailers.

By Newsdesk

/ 1 Jul 2025

Unlocking the Power of Connections: CreatorFest and PI LIVE Europe’s New Hosted Meetings Programme

Dealmoon Launches Moonfluence, RedNote’s Overseas Agency Partner

The platform has also launched in Italy this past week.

By Sol Wilkinson

/ 1 Jul 2025

Dealmoon Launches Moonfluence, RedNote’s Overseas Agency Partner