Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

The 2025 Global Influencer Marketing Awards Shortlist Has Arrived

After an overwhelming number of exceptional entries from around the world, this year’s shortlist showcases the very best the industry has to offer.

By Sofia Aira

/ 11 Jun 2025

The 2025 Global Influencer Marketing Awards Shortlist Has Arrived

ALO Yoga Faces Legal Scrutiny Over Undisclosed Influencer Endorsements

ALO Yoga is currently at the centre of a proposed class action lawsuit alleging deceptive marketing practices tied to social media influencers.

By Sofia Aira

/ 10 Jun 2025

ALO Yoga Faces Legal Scrutiny Over Undisclosed Influencer Endorsements

Influencers Arrested and Hundreds of Posts Taken Down in FCA Crackdown

Three influencers have been arrested in relation to an FCA report of illegal financial advice content.

By Sofia Aira

/ 9 Jun 2025

Influencers Arrested and Hundreds of Posts Taken Down in FCA Crackdown

TikTok Blocks ‘#SkinnyTok’ Searches Amid Concerns Over Harmful Content

TikTok has begun blocking search results for the hashtag #SkinnyTok, following growing criticism that it promotes unhealthy body ideals.

By Sofia Aira

/ 6 Jun 2025

TikTok Blocks ‘#SkinnyTok’ Searches Amid Concerns Over Harmful Content

LinkedIn Launches Video Advertising Tools to Help B2B Marketers and Brands

LinkedIn has announced it is rolling out a suite of new advertising tools to help B2B marketers advertise better on LinkedIn.

By Sofia Aira

/ 5 Jun 2025

LinkedIn Launches Video Advertising Tools to Help B2B Marketers and Brands

What Gifting Campaigns Get Wrong – And How to Fix Them

Gifting can be a powerful tool that goes beyond the first-stage of relationship building, cementing loyalty, and even influencing brand direction.

By Sol Wilkinson

/ 3 Jun 2025

What Gifting Campaigns Get Wrong – And How to Fix Them

Flat Fees, Fast Growth, and the Future of Influencer Marketing in Mexico

Influencer marketing in Mexico is at a critical juncture, contrasted by rapid growth and significant structural challenges.

By Sofia Aira

/ 3 Jun 2025

Flat Fees, Fast Growth, and the Future of Influencer Marketing in Mexico

Taylor Swift’s Re-Recording Strategy: The Blank Space in Authentic Marketing and Brand Ownership

Swift’s re-recording campaign was a genius marketing move as well as a huge personal win, and it's a blueprint for brands in the creator economy.

By Sofia Aira

/ 2 Jun 2025

Algowatch: May Social Media Updates

Stay ahead of the curve and check out all the social media algorithm updates that took place in May.

By Sofia Aira

/ 30 May 2025

E.l.f. Buys Hailey Bieber’s Rhode Beauty in $1 Billion Deal: What Influencer Marketers Should Know

Rhode's billion-dollar sale to e.l.f. sends a powerful message for marketers working with influencers or considering brand collaborations.

By Sofia Aira

/ 29 May 2025

E.l.f. Buys Hailey Bieber’s Rhode Beauty in $1 Billion Deal: What Influencer Marketers Should Know

“The Authenticity Era is Over”: Joanna Hughston on Rethinking What Matters in Creator Marketing

The Goat Agency’s Head of Marketing shares her thoughts on creativity, authenticity, non-endemic partnerships, YouTube strategies, and more.

By Sol Wilkinson

/ 29 May 2025

“The Authenticity Era is Over”: Joanna Hughston on Rethinking What Matters in Creator Marketing

Shape the Stage with CreatorFest Europe’s Community Pick

Open to all in the creator economy space, this is your chance to develop a session that you think deserves a place on the CreatorFest stage.

By Sofia Aira

/ 29 May 2025

Shape the Stage with CreatorFest Europe’s Community Pick