Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

Best Integrated Marketing Campaign

Ogilvy Pakistan Website | LinkedIn 0:00 /0:08 1× Rahat Since 1950 Bakers and Sweets, Center for Human Rights, Dil Ka Rishta, Women of the World Festival

By Newsdesk

/ 25 Jul 2025

Best Influencer-Led Commerce Strategy

Ogilvy Website | LinkedIn 0:00 /0:12 1× VinFast - Fueled by Influence: VF 3’s Digital Drive to Success - Ogilvy APAC & Ogilvy Vietnam

By Newsdesk

/ 25 Jul 2025

Best Data-Driven Campaign

ThisThat Website | LinkedIn 0:00 /0:10 1× The Insight That Delivered 6:1 ROI: Greater Anglia x ThisThat x Atomic Supernova The campaign for Greater Anglia harnessed a powerful

By Newsdesk

/ 25 Jul 2025

Best Brand Engagement Campaign

BeInfluence Europe Website | LinkedIn Amazon's Money Can't Buy Experiences

By Newsdesk

/ 25 Jul 2025

Best Brand Awareness Campaign

WPP Open X led by Ogilvy Website | LinkedIn 0:00 /0:05 1× WPP Open X - TCCC Meals ‘A Tasty Celebration’ Europe - Little Wins

By Newsdesk

/ 25 Jul 2025

Agency Wins: Assembly Global Wins Hyatt Affiliate Business

Major wins from the past month.

By Sol Wilkinson

/ 22 Jul 2025

Agency Wins: Assembly Global Wins Hyatt Affiliate Business

First Look at the CreatorFest 2025 Agenda

Curated insights for an increasingly professional and fast-evolving creator economy.

By Sol Wilkinson

/ 22 Jul 2025

First Look at the CreatorFest 2025 Agenda

SoFire’s Hot Campaigns: Rhode Skin’s Lemontini Peptide Lip Tint and the Art of Influencer Founders

In this brand new series titled So-Fire’s Hot Campaigns, hosted by Sofia Aira (if you couldn't tell), I’ll be deep-diving into what makes an

By Sofia Aira

/ 18 Jul 2025

SoFire’s Hot Campaigns: Rhode Skin’s Lemontini Peptide Lip Tint and the Art of Influencer Founders

A Global Stage for Influence: GIMA 2025 Celebrates the Best in the Creator Economy

Find out who took home the trophies at last night's dazzling ceremony.

By Newsdesk

/ 18 Jul 2025

A Global Stage for Influence: GIMA 2025 Celebrates the Best in the Creator Economy

A Deepdive Into Mia Zelu at Wimbledon: Should We Be Scared of AI Influencers Pretending to Be Human?

Is it all really sunshine and dollar signs? AI influencers are becoming increasingly human, and it’s going to be difficult to distinguish between what’s real and what’s fake soon.

By Sofia Aira

/ 16 Jul 2025

A Deepdive Into Mia Zelu at Wimbledon: Should We Be Scared of AI Influencers Pretending to Be Human?

7 Things Influencers Really Want From Brands in 2025: A Guide for Influencer Marketers

By Sofia Aira

/ 16 Jul 2025

7 Things Influencers Really Want From Brands in 2025: A Guide for Influencer Marketers

IMTB Officially Joins Committee of Advertising Practice

It’s a move that reflects growing trust in and recognition of the creator economy by regulatory bodies.

By Sol Wilkinson

/ 14 Jul 2025

IMTB Officially Joins Committee of Advertising Practice