TikTok Shop is Redefining E-Commerce: Insights from Influencers on the Social Commerce Revolution
With the right strategies, TikTok Shop can be a lucrative and effective tool for reaching new audiences and driving sales.
Influencer Marketing1810
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Check out the latest posts
It’s Time to Rethink the Relationship: Why Brands Must Step Up for Creators
Behind the scenes, the pressure on creators is intensifying. It's time to delve deeper into why brands must step up for creators.
“With Creators, You’re Only Borrowing Attention - Not Buying” Marina Mansour on Creators, Brands and the Future of Beauty Marketing
Marina Mansour on the evolution of brand partnerships, how beauty differs from music, and why you should trust creators with content.
Marketers Are Spending Big on AI Creator Content, But Consumers See a Bleak Future
According to a new report from Billion Dollar Boy, four in five marketers (79%) have upped spend on AI-powered influencer content in the last year.
SoFire’s Hot Campaigns: “Iconic Never Gets Old” How REFY’s Latest Campaign Is Rewriting Beauty Norms and Influencer Strategy
REFY Beauty has launched its new, refreshing Iconic Never Gets Old campaign, spotlighting older women confidently doing their own makeup, in their own voices.
“Creators Drive Culture”: Becky Owen on Disruptive Campaigns, Creator-Led Innovation, and What’s Next for the Industry
Ahead of CreatorFest 2025, Billion Dollar Boy CMO Becky Owen discusses the year’s biggest campaigns and how brands can collaborate with creators.
