Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
Short-form video has ruled the content within the creator economy for years, and that doesn’t look like it will end anytime soon. But with so much creativity on offer, is there space for long-form to thrive on TikTok?
TikTok’s search usage is increasing, encouraging the growth of TikTok as an e-commerce platform through TikTok Shop. With Gen Z at the social media forefront, SEO and TikTok specialists tell us how marketers can make this a win for them.
The phenomenon took off in the early phases of the pandemic. Was it just a flash in the pan? Or can the concept be rebuilt?
It’s all change at YouTube HQ, as its updated Partner Program revenue model replaces the YouTube Shorts Fund.
Highlights from this month's moves, hires, and promotions. One streaming titan steps down, one agency expands its position in a crucial market, and two performance platforms see new CEOs climb up the ladder.
An updated Paid Partnerships policy sees the platform follow suit with industry standards.
