Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
TikTok's latest update turns the platform into a serious player in search marketing, signalling a shift towards comprehensive TikTok SEO strategies and creator-led approaches.
Threads faces backlash as users and creators express disappointment over a surge in low-quality recommendations, including concerning levels of hate speech.
Instagram creators voiced frustrations over feature overload, the FTC issued stern warnings on influencer sponsorship disclosures, a Chinese influencer faced a potential lifelong ban and much more.
We explore the challenges facing social media platform X as it grapples with a decline and discover how creators can navigate opportunities amidst shifting dynamics in 2024.
Let's reflect on 2023 before we break for the holidays!
From Instagram's celebrity podcast debut to Traackr's top brands in influencer marketing, and China's luxury leaders, we’ve summarised a week of seismic shifts in digital landscapes and influencer marketing strategies.
