GroupM Partners with Amazon Ads to Elevate Creator Content Amplification
The collaboration aims to offer the agency’s clients the chance to elevate their advertising with engaging creator-led campaigns on a global scale.
Creator Economy264
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
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TikTok Revamps Creator Payments for Viral Filters and Effects
Through lower entry criteria and a flexible payment structure, TikTok is enhancing its Creator Fund to offer more support and recognition to the creators of viral filters and effects.
TikTok Expands Creative Horizons With Direct Posting Feature
The short-form video platform now supports direct posting from AI-powered Adobe apps, CapCut, Twitch, and more.
Instagram Set to Bring Back Creator Cash Bonuses
Instagram's Head has revealed plans to potentially reinstate cash bonuses for creators, as the platform hopes to solidify its connection with them.
Week in Review: Influencer Marketing Dominates B2B and BeReal Proves the Power of UGC
Everything you might have missed from the past week in influencer marketing and the creator economy.
Get Ready for IMS Europe 2023 With Our Complete Checklist
Get ready to elevate your influencer marketing game by joining us on 26th October at London's Old Billingsgate venue for a day packed with networking, learning, and pure influencer excitement.
