Detailed overview of winning campaigns from our award programmes.
Acceleration Partners Website | LinkedIn 0:00/1× Allbirds & Acceleration Partners: Exceptional Outcomes Through Influencer Marketing Allbirds, a global lifestyle brand focused on sustainable footwear and apparel, recognised the need for a more robust and diverse influencer presence to drive sales and sustainable programme growth, which is why they turned...
SEEN Connects Website | LinkedIn 0:00/1× Tommee Tippee: Building raw, honest parenthood conversations Tommee Tippee and SEEN Connects campaign supported the brand's new website space, the 'Parent Room', providing raw and real advice for parents. By integrating influencer messaging and celebrity content, the campaign achieved...
Digital Voices Website | LinkedIn 0:00/1× Digital Voices x Duolingo: Chunkz and Yung Filly Digital Voices and Duolingo’s campaign aimed to test the effectiveness of creative partnerships with YouTube creators in unlocking the UK Gen Z audience demographic, raising awareness of the Duolingo app, and driving brand engagement...
Good Relations Website | LinkedIn The All Inclusive Photo Project For Celebrity Cruises Executed by Good Relations, this campaign for Celebrity Cruises addressed the lack of diversity and inclusivity in travel marketing, with the ambitious goal of revolutionising the industry's communication practices. By posing the question of whether Celebrity...
Ogilvy Australia Website | LinkedIn 0:00/1× KFC Australia – KFC Degustation - Ogilvy Australia KFC Australia's collaboration with Ogilvy Australia in the "KFC Degustation" campaign aimed to overcome widespread skepticism regarding KFC's food quality by designing a groundbreaking strategy that shattered preconceived notions. By...
Optimise Website | LinkedIn Aviva Life Insurance is the largest life insurer in the UK with over 11 million customers and 25% of the market share. Affiliate marketing is crucial for Aviva, contributing to 12% of its overall direct life insurance sales. After reviewing their previous network, Aviva selected Optimise to...
