KFC Australia – KFC Degustation - Ogilvy Australia
KFC Australia's collaboration with Ogilvy Australia in the "KFC Degustation" campaign aimed to overcome widespread skepticism regarding KFC's food quality by designing a groundbreaking strategy that shattered preconceived notions.
By enlisting influencers as brand evangelists and crafting an exclusive 11-course fine dining experience, the campaign achieved remarkable success. It generated a staggering 1.2 billion impressions, reaching audiences far and wide. Most significantly, the campaign delivered an impressive 72% boost in quality perception, effectively challenging and changing public perceptions of KFC's food.
The award-winning campaign's exceptional outcomes were the result of a highly effective collaboration between KFC Australia and Ogilvy Australia. Through strategic influencer partnerships and the creation of a unique dining experience, the campaign successfully shattered skepticism and propelled a significant improvement in quality perception.
“A creative and unique strategy! This is an influencer campaign focused on effective output and what we would all want for our brands!”
Hello Partner: Tell the world what you have just won!
Rahul Titus, Ogilvy: We are picking this up on behalf of KFC Australia, we've just won Most Effective Collaboration or Partnership for KFC, and we couldn't be happier!
HP: How are you feeling? Give me a word each of how you're feeling right now!
Rahul Titus: Excited!
Charlotte Tansill, Ogilvy: Ecstatic!
James Baldwin, Ogilvy: Elated!
HP: And your plans for the future?
Rahul Titus: Well, hopefully, we win a few more, so fingers crossed!
Most Effective Collaboration or Partnership was sponsored by Billion Dollar Boy.