The APMA Responds to Site Reputation Abuse, Urges Affiliates to Diversify Revenue Streams
Kevin Edwards, Founder and Director of the APMA, spoke to Hello Partner about the week’s events.
Affiliate Partnerships577
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
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Forbes, CNN & WSJ Affiliate Pages Collapse As Google Rolls Out Site Reputation Abuse Update
Round two of Google’s site reputation abuse manual actions have been even more dramatic. As Google Search becomes a more confusing and chaotic place, should affiliates be looking to the East?
Levanta Secures $20M Series A Funding to Drive Creator Commerce
Levanta secures $20M to expand its platform, driving partnerships between Amazon sellers and creators in affiliate markets.
UK Marketers Boost Investment in Generative AI Following Google’s Cookie Decision
UK marketers mostly believe that AI will protect them against cookie changes. Is this really the case?
UK Black Friday Weekend Spending Set to Reach £9.14bn
Consumer spending is expected to reach the highest it has been since 2021, as online and offline shopping increases. What does this mean for affiliate and performance marketers?
Klarna Files for IPO in the US
The announcement arrives after a rocky few years for the BNPL giant.
