GA4 Undervalues Affiliate Marketing – Here’s What To Do About It
A look at alternative strategies to provide more accurate affiliate data.
Affiliate Partnerships569
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
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Klarna Browser Extension Accused of Hijacking Creators’ Affiliate Commissions
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Browse the sessions we have in store this year.
Influencer Marketing Projected to Hit $31.2 Billion by 2027
New data shows that influencers are outpacing many other types of affiliate partners. What’s to account for influencer marketing’s success as of late?
Brands Bet on AI and Personalisation to Boost Loyalty – What This Means for Affiliate Marketers
Research shows that shoppers and brands are benefiting from AI and personalisation tools. There's also an opportunity for affiliate marketing.
RetailMeNot Sued By Creators Over Alleged Malpractice
The browser extension has been issued a class-action lawsuit. The team has shared a response with Hello Partner.
