The APMA has launched a dedicated AI Taskforce, aimed at safeguarding the affiliate and partner marketing channel as artificial intelligence transforms the digital landscape.
Adtraction has unveiled Fair tracking, a new initiative designed to ensure partners are fairly compensated when privacy rules and consent limitations prevent traditional tracking.
Speakers at the AAB’s inaugural meeting urge the affiliate industry to tell a stronger, more compelling story about the channel, and to stop focusing on the shortcomings.
impact.com has penalised multiple publishers this week as it focuses on compliance across its platform. Speaking to Hello Partner, impact.com says that publisher network transparency will also be a priority.
Partnerize has unveiled VantagePoint for Publishers, aiming to help media owners measure and monetise influence in AI-driven, zero-click consumer journeys.
Clients received an email notification this morning. The move arrives a week after an amended lawsuit was filed against Honey, alleging that the publisher “repeatedly violated” Rakuten Advertising’s stand down policies.
