While Search traffic declines, Google Discover traffic is on the rise for publishers. How should affiliates react?
A recent analysis conducted by Newzdash reveals a significant shift in the distribution of Google Search traffic among news publishers.
The study analysed a staggering 8.1 billion clicks using Google Search Console data and compared traffic patterns between 2023 and 2024.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
