While Search traffic declines, Google Discover traffic is on the rise for publishers. How should affiliates react?
A recent analysis conducted by Newzdash reveals a significant shift in the distribution of Google Search traffic among news publishers.
The study analysed a staggering 8.1 billion clicks using Google Search Console data and compared traffic patterns between 2023 and 2024.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.
Sidlova says that on the horizon, she expects more questions about whether authenticity can be scaled.
