Partnerships - Hello Partner (Page 6)

Teads Launches Lawsuit Against Google Over “Exclusionary” Ad Tech Practices

Teads is just the latest SSP to file against the tech titan in the last year.

By Newsdesk

/ 6 Aug 2026

Teads Launches Lawsuit Against Google Over “Exclusionary” Ad Tech Practices

Stop Talking, Start Building: PI LIVE BuildLab Launches to Architect Next-Gen Partnership Tools

We’re bringing together the brightest minds in the industry for one day, one challenge, and one solution.

By Newsdesk

/ 6 Aug 2026

Stop Talking, Start Building: PI LIVE BuildLab Launches to Architect Next-Gen Partnership Tools

Affiliate Marketers in the AI Age Have the Chance to be More Influential Than Ever

According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.

By Ben Smye

/ 6 Aug 2026

Affiliate Marketers in the AI Age Have the Chance to be More Influential Than Ever

AI-Generated Content Under Regulatory Spotlight as EU AI Act Takes Effect

With AI-generated content on the rise, the new rules aim to enhance transparency for users.

By Madaline Dunn

/ 4 Aug 2026

AI-Generated Content Under Regulatory Spotlight as EU AI Act Takes Effect

Market Movers: July 2026

Here are the job moves, investments, and launches that caught our eye this month.

By Newsdesk

/ 30 Jul 2026

YouTube Shopping Affiliate Programme Announces UK Rollout at CreatorFest 2026

At CreatorFest 2026, YouTube’s Head of Creator Partnerships for the UK&I officially launched the highly anticipated YouTube Shopping Affiliate Programme.

By Sofia Aira and Madaline Dunn

/ 30 Jul 2026

YouTube Shopping Affiliate Programme Announces UK Rollout at CreatorFest 2026

AI Hesitancy for Online Shopping Witnessed Across Generations, Research Finds

While AI adoption is high, searchers don’t yet trust AI-automated checkouts.

By Madaline Dunn

/ 30 Jul 2026

AI Hesitancy for Online Shopping Witnessed Across Generations, Research Finds

The path to purchase used to be a funnel. Now it's an ecosystem, split across creators, communities, AI assistants, and search, with no single gateway left to own. Here's why that shift changes everything for partnerships, and why it's our theme for PI LIVE Europe 2026.

By Sol Wilkinson

/ 28 Jul 2026

APMA AI Report Examines the Commercial Models for a Clickless World

James Bentley, author of the report and Chair of the APMA AI Taskforce, says AI represents the “next major evolution.”

By Madaline Dunn

/ 28 Jul 2026

APMA AI Report Examines the Commercial Models for a Clickless World

Partnerize’s Sean Sewell Talks Influence, Measurement and Strategy

Partnerize’s CRO Sean Sewell says the industry is moving from visibility to economic infrastructure.

By Newsdesk

/ 21 Jul 2026

Partnerize’s Sean Sewell Talks Influence, Measurement and Strategy

“The Click Was Never the True Measure of Value”: Matt Gilbert on the Machine-Mediated Market and Connecting Outcome to Influence

Although affiliate has traditionally been siloed, there is an opportunity to reposition as the "economic infrastructure" of the machine-mediated market, says Gilbert.

By Newsdesk

/ 21 Jul 2026

“The Click Was Never the True Measure of Value”: Matt Gilbert on the Machine-Mediated Market and Connecting Outcome to Influence

“A Gold Entry Showcases Breakthrough Thinking”: Neguin Farhangmehr on What it Takes to Win at the GPMAs

Farhangmehr’s advice? Every entry needs to stand on its own.

By Madaline Dunn

/ 17 Jul 2026

“A Gold Entry Showcases Breakthrough Thinking”: Neguin Farhangmehr on What it Takes to Win at the GPMAs