Nike Debuts London Marathon Campaign Following Boston Ad Backlash
Nike debuted a successful London Marathon campaign after the Boston Marathon controversy.
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Human Connection Sets the Tone for Everything, Says Maira Genovese
According to the MG Empower CEO, in an increasingly tech-driven industry, it’s important to maintain balance.
One Year Ago, Unilever CEO Swore to Hire ‘20x More Influencers.’ Did It Deliver on That Promise?
One year ago, Unilever’s CEO Fernando Fernandez announced that he would be hiring “20 times the amount of influencers” in a new marketing strategy.
Visa Launches New UK Creator Debit Card in Partnership with TikTok
Visa has just partnered with TikTok to launch a UK-first product designed to tackle one of the sector’s most persistent problems: cash flow.
AI Said What? Reclaiming Strategic Thinking in an Automated Ad World
Mark Zuckerberg has claimed that AI will “kill agencies” by taking over the heavy lifting of ad creation and optimisation. But whether you're brand-side or agency-side, the reality is more complex — and far more human. This session dives into the growing gap between what AI tells us has...
What’s the Key to Unlocking Retail Media?
As the sector rapidly grows, PI LIVE Europe’s Retail Media & Commerce Summit will illuminate the path to affiliate and performance integration.
Partnerize Launches Cross-Industry Initiative to Measure and Remunerate Influence in AI Environments
Founding participants include industry big-hitters Adobe, HubSpot and Vox Media.
The Department for Culture, Media and Sport Moves to Recognise Creator Businesses after Call from the Digital Creators APPG
The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG.
Influencer Appoints its First CMO as Industry is Projected to Hit Highs of $500B in 2027
Creator marketing agency Influencer has appointed its first Global Chief Marketing Officer: North American President Jenny Penich.
YouTube Just Gave Users the Option to Fully Disable Shorts: What do the Experts Say?
YouTube has just given its users an option to completely change how they use the platform: the chance to disable Shorts.
impact.com Expands Creator Management Capabilities with YouTube’s Creator Partnerships API
The expanded collaboration with YouTube comes as brands seek greater visibility into creator performance.
Meta Is Making Moves in Affiliate, But Some Creators Question Its Tactics
As the social media giant builds out its affiliate offerings, allegations of content stealing have been levelled — what does this mean for creators?
Why are AI Influencers Pretending to be at Coachella this year?
This year, a number of AI influencers have been generating content appearing to be at Coachella 2026.
More Creators Are Using AI for Video Than You Think, New Adobe Study Finds
According to a recent study by Adobe which surveyed 384 creators, 71% of video creators now use AI tools in their workflows.
Affiliate Needs to Write a Better First Chapter
It's time to switch into ‘agency operation’ mode, says Genie Goals’ Rachel Said.
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A CheatSheet for the Lead Generation Maze How to Properly Leverage First Party Data
The commoditisation of data is nothing new, but with the most recent round of google and industry updates, it is more prevalent than ever....
GB Skip Navigation Search Create Avatar Image: Breaking the B2B Mold One Year On A Brand's Playbook for Success
This session will break down the playbook for success to establish how B2B brands are winning with influencers and securing consistent results year-after-year.
What Makes 2025 the Year for Affiliates to Adapt or Fall Behind
In affiliate marketing, tracking failures are more than technical glitches, they can ignite crises, damage trust, and strain relationships with affiliates, merchants, and customers....
Why Influencer Content is Rocket Fuel for Paid Social
In this session, Aspire’s Sr. Director of Strategy will reveal why influencer-generated content (IGC) consistently outperforms traditional creative in paid campaigns.
Can Coupons Fit In a Long Term Value Strategy How to Build High Touch Affiliate Partnerships
In 2025, affiliate marketing is shifting from transactional, coupon-based approaches to strategic, value-first relationships. For brands, it’s no longer about blanket media buying or last-click attribution—it’s about nurturing high-touch partnerships that deliver sustainable results....
Creator Economy Truth Bombs: What Brands Need to Hear But Rarely Do
Drawing on data insights in real-time with Fenty Beauty's Sukiana Chancy, Future PLC's Mackenzie Green & House of Content's Christine Göös, our panel of pros get candid about what’s actually driving results.
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