Hello Partner (Page 54)

Marketers Are Spending Big on AI Creator Content, But Consumers See a Bleak Future

According to a new report from Billion Dollar Boy, four in five marketers (79%) have upped spend on AI-powered influencer content in the last year.

By Sofia Aira

/ 9 Oct 2025

Marketers Are Spending Big on AI Creator Content, But Consumers See a Bleak Future

SoFire’s Hot Campaigns: “Iconic Never Gets Old” How REFY’s Latest Campaign Is Rewriting Beauty Norms and Influencer Strategy

REFY Beauty has launched its new, refreshing Iconic Never Gets Old campaign, spotlighting older women confidently doing their own makeup, in their own voices.

By Sofia Aira

/ 8 Oct 2025

SoFire’s Hot Campaigns: “Iconic Never Gets Old” How REFY’s Latest Campaign Is Rewriting Beauty Norms and Influencer Strategy

Creators Are the Secret to Strictly Come Dancing’s Success - Traditional TV Needs Them

Strictly Come Dancing has been using creators to drive engagement since 2018. Why are they so vital to the traditional TV landscape now?

By Sofia Aira

/ 7 Oct 2025

strictly come dancing creators from 2018 to 2025

The Guardian Launches Product Recommendation Site, The Filter, in the US

Skimlinks, which is powering the programme, remains optimistic about editorial affiliate opportunities despite a “challenging year.”

By Sol Wilkinson

/ 6 Oct 2025

The Guardian Launches Product Recommendation Site, The Filter, in the US

Tradedoubler Teams Up with PartnerBoost, Ready for Prime Day

Launching first in Germany, Tradedoubler’s Amazon opportunities will extend across Europe and US soon.

By Sol Wilkinson

/ 3 Oct 2025

Tradedoubler Teams Up with PartnerBoost, Ready for Prime Day

Affiliate LinkedIn Has No Right to Be in a Tizz about ChatGPT Instant Checkout

Rob Berrisford, Founder of affiliate.ai and Revenue Stack, offers a contrarian perspective on the launch of ChatGPT’s Instant Checkout and its impact on affiliate marketing.

By Rob Berrisford

/ 2 Oct 2025

Affiliate LinkedIn Has No Right to Be in a Tizz about ChatGPT Instant Checkout

Introducing the CreatorFest Collective: A New Space for Creators, Brands and Agencies

The CreatorFest Collective has officially launched: a brand-new home for our CreatorFest community to connect, collaborate, and continue the conversations that begin at our annual event.

By Sofia Aira

/ 2 Oct 2025

The Podcast Gender Gap: Why Brands Are Missing a Cultural Moment in the Creator Economy

Despite women representing a core demographic for brand advertisers, the podcast gender gap is real, and has an impact on the creator economy as we know it.

By Sofia Aira

/ 2 Oct 2025

The Podcast Gender Gap: Why Brands Are Missing a Cultural Moment in the Creator Economy

“Creators Drive Culture”: Becky Owen on Disruptive Campaigns, Creator-Led Innovation, and What’s Next for the Industry

Ahead of CreatorFest 2025, Billion Dollar Boy CMO Becky Owen discusses the year’s biggest campaigns and how brands can collaborate with creators.

By Sofia Aira

/ 2 Oct 2025

“Creators Drive Culture”: Becky Owen on Disruptive Campaigns, Creator-Led Innovation, and What’s Next for the Industry