Nike Debuts London Marathon Campaign Following Boston Ad Backlash
Nike debuted a successful London Marathon campaign after the Boston Marathon controversy.
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Human Connection Sets the Tone for Everything, Says Maira Genovese
According to the MG Empower CEO, in an increasingly tech-driven industry, it’s important to maintain balance.
One Year Ago, Unilever CEO Swore to Hire ‘20x More Influencers.’ Did It Deliver on That Promise?
One year ago, Unilever’s CEO Fernando Fernandez announced that he would be hiring “20 times the amount of influencers” in a new marketing strategy.
Visa Launches New UK Creator Debit Card in Partnership with TikTok
Visa has just partnered with TikTok to launch a UK-first product designed to tackle one of the sector’s most persistent problems: cash flow.
AI Said What? Reclaiming Strategic Thinking in an Automated Ad World
Mark Zuckerberg has claimed that AI will “kill agencies” by taking over the heavy lifting of ad creation and optimisation. But whether you're brand-side or agency-side, the reality is more complex — and far more human. This session dives into the growing gap between what AI tells us has...
What’s the Key to Unlocking Retail Media?
As the sector rapidly grows, PI LIVE Europe’s Retail Media & Commerce Summit will illuminate the path to affiliate and performance integration.
Partnerize Launches Cross-Industry Initiative to Measure and Remunerate Influence in AI Environments
Founding participants include industry big-hitters Adobe, HubSpot and Vox Media.
The Department for Culture, Media and Sport Moves to Recognise Creator Businesses after Call from the Digital Creators APPG
The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG.
Influencer Appoints its First CMO as Industry is Projected to Hit Highs of $500B in 2027
Creator marketing agency Influencer has appointed its first Global Chief Marketing Officer: North American President Jenny Penich.
YouTube Just Gave Users the Option to Fully Disable Shorts: What do the Experts Say?
YouTube has just given its users an option to completely change how they use the platform: the chance to disable Shorts.
impact.com Expands Creator Management Capabilities with YouTube’s Creator Partnerships API
The expanded collaboration with YouTube comes as brands seek greater visibility into creator performance.
Meta Is Making Moves in Affiliate, But Some Creators Question Its Tactics
As the social media giant builds out its affiliate offerings, allegations of content stealing have been levelled — what does this mean for creators?
Why are AI Influencers Pretending to be at Coachella this year?
This year, a number of AI influencers have been generating content appearing to be at Coachella 2026.
More Creators Are Using AI for Video Than You Think, New Adobe Study Finds
According to a recent study by Adobe which surveyed 384 creators, 71% of video creators now use AI tools in their workflows.
Affiliate Needs to Write a Better First Chapter
It's time to switch into ‘agency operation’ mode, says Genie Goals’ Rachel Said.
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ChatGPT Now Mimics Google Ranking Factors: What That Means for Influencer and Content Marketers
Luca Tagliaferro has uncovered new evidence that OpenAI’s ChatGPT is beginning to mirror Google’s ranking signals.
SoFire’s Hot Campaigns: How Ogilvy’s ‘Message in a Mithai Box’ Campaign Sparked a Legal Awakening for Pakistani Women
Ogilvy Pakistan’s Message in a Mithai Box campaign created a real impact for women who had been overlooked by the systems meant to protect them.
“You Have to Ride the Sandworm” Santi Pierini, CEO of CJ, on AI Search, Social Commerce, and the Future of Affiliate Marketing
CJ’s CEO, Santi Pierini, speaks with Sol Wilkinson on everything from affiliate Dune analogies, to why our industry has as much potential as the iPod, and a range of developments for CJ this year.
REPLAY: The Future of B2B is Personal
Learn how personal posts can drive real business impact, and how personality and humour are reshaping B2B marketing.
“Can You Really Copyright an Aesthetic?” Bunmi Jenfa on the Intersection of Law, Fashion and the Creator Economy
In our CreatorFest Speaker Series, I spoke with Bunmi Jenfa about how creators can protect themselves in an industry that can stifle creativity.
Affiliate Industry Reflects on Sudden Closure of Cashrewards
Cashrewards’ sudden closure has prompted reactions across the industry, with agencies, rivals, and former staff paying respect to the iconic cashback provider.
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