Human Connection Sets the Tone for Everything, Says Maira Genovese
According to the MG Empower CEO, in an increasingly tech-driven industry, it’s important to maintain balance.
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One Year Ago, Unilever CEO Swore to Hire ‘20x More Influencers.’ Did It Deliver on That Promise?
One year ago, Unilever’s CEO Fernando Fernandez announced that he would be hiring “20 times the amount of influencers” in a new marketing strategy.
Visa Launches New UK Creator Debit Card in Partnership with TikTok
Visa has just partnered with TikTok to launch a UK-first product designed to tackle one of the sector’s most persistent problems: cash flow.
AI Said What? Reclaiming Strategic Thinking in an Automated Ad World
Mark Zuckerberg has claimed that AI will “kill agencies” by taking over the heavy lifting of ad creation and optimisation. But whether you're brand-side or agency-side, the reality is more complex — and far more human. This session dives into the growing gap between what AI tells us has...
What’s the Key to Unlocking Retail Media?
As the sector rapidly grows, PI LIVE Europe’s Retail Media & Commerce Summit will illuminate the path to affiliate and performance integration.
Partnerize Launches Cross-Industry Initiative to Measure and Remunerate Influence in AI Environments
Founding participants include industry big-hitters Adobe, HubSpot and Vox Media.
The Department for Culture, Media and Sport Moves to Recognise Creator Businesses after Call from the Digital Creators APPG
The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG.
Influencer Appoints its First CMO as Industry is Projected to Hit Highs of $500B in 2027
Creator marketing agency Influencer has appointed its first Global Chief Marketing Officer: North American President Jenny Penich.
YouTube Just Gave Users the Option to Fully Disable Shorts: What do the Experts Say?
YouTube has just given its users an option to completely change how they use the platform: the chance to disable Shorts.
impact.com Expands Creator Management Capabilities with YouTube’s Creator Partnerships API
The expanded collaboration with YouTube comes as brands seek greater visibility into creator performance.
Meta Is Making Moves in Affiliate, But Some Creators Question Its Tactics
As the social media giant builds out its affiliate offerings, allegations of content stealing have been levelled — what does this mean for creators?
Why are AI Influencers Pretending to be at Coachella this year?
This year, a number of AI influencers have been generating content appearing to be at Coachella 2026.
More Creators Are Using AI for Video Than You Think, New Adobe Study Finds
According to a recent study by Adobe which surveyed 384 creators, 71% of video creators now use AI tools in their workflows.
Affiliate Needs to Write a Better First Chapter
It's time to switch into ‘agency operation’ mode, says Genie Goals’ Rachel Said.
What the Northernlion Creator SuperCruise That Got Cancelled Can Warn Creators About Going Too Far
Gaming Twitch streamer Northernlion announced and cancelled a huge creator cruise in a matter of days.
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Adlook and smartclip Unite to Enhance Privacy-First CTV Ads in Europe
Advertisers can tap into measurable, precise CTV opportunities, compliant with privacy regulations across Europe's rising CTV market.
ChatGPT Drops ‘Instant Checkout’ in US: What it Means for Affiliate Marketing
The agentic commerce era has arrived.
SoFire’s Hot Campaigns: How Mr Fantasy Became TikTok’s Most Unconventional Influencer with a Major Chipotle Deal
Why would a popular actor create Mr Fantasy, and how did he land a high-profile brand deal with Chipotle?
Replay: Cancel Culture & Crisis Management
CreatorFest Conference Producer Mollie Leach joined Beckii Flint and Carol Driver for a LinkedIn Live about cancel culture and crisis management.
“I Want to See Things Change” Creators and Influencers to Gain Parliamentary Backing with New APPG
Content creators and influencers in the UK are set to receive stronger Parliamentary backing at the heart of government - a new APPG.
PartnerBoost Partners with Walmart to Offer Affiliate Tools for Marketplace Sellers
PartnerBoost has described Walmart's affiliate opportunities as a "powerful growth lever."
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