Hello Partner (Page 138)

Snapchat's Creator Revolution: Unveiling Exclusive Updates for Dynamic Brand Collaborations

Snapchat’s Head of Talent Partnerships EMEA unveils new and exclusive creator updates and features for enhanced brand collaborations.

By Jack Shute

/ 21 Nov 2023

Week in Review: ‘Tube Girl’ Enters Hollywood, Leading Agencies Share 2024 Creator Predictions, and More TikTok Bans

The creator economy navigates legal challenges, platform shifts, and Hollywood crossovers, promising an eventful 2024. We have everything you might have missed from the past week in influencer marketing and the creator economy.

By Jack Shute

/ 20 Nov 2023

Week in Review: ‘Tube Girl’ Enters Hollywood, Leading Agencies Share 2024 Creator Predictions, and More TikTok Bans

“Creators Crave a Sense of Belonging”: Head of TikTok LIVE Agency on its Evolution

Yenan Wang explains TikTok LIVE’s creator offering, the future of LIVE entertainment and social commerce, how the monetisation model works, and the truth behind gifting.

By Jack Shute

/ 17 Nov 2023

“Creators Crave a Sense of Belonging”: Head of TikTok LIVE Agency on its Evolution

Google is Competing with Discount Providers, What Does This Mean for Affiliate Marketing?

The search engine titan has been boosting its affiliate marketing efforts throughout the year. Now, it has a whole new ‘discounts’ page that appears when users search for deals. Will this leave affiliates high and dry?

By Sol Wilkinson

/ 17 Nov 2023

Republic of Media's Francesca Coia on Ending Stigma in Performance Marketing

What specific actions can you make to see the right kind of change in your workplace?

By Sol Wilkinson

/ 15 Nov 2023

Republic of Media's Francesca Coia on Ending Stigma in Performance Marketing

Amazon and Snap Join Forces to Introduce In-App Shopping on Snapchat

The groundbreaking partnership allows users to seamlessly purchase products directly through ads on Snap, enhancing both Amazon's reach and Snap's advertising business.

By Jack Shute

/ 15 Nov 2023

Amazon and Snap Join Forces to Introduce In-App Shopping on Snapchat

Shaping the Future: Matthew Wood on PI LIVE, Partnership Marketing, and The Voicebox

Hello Partner’s Founder shares his insights on the industry's future, the plans for a bigger PI LIVE Europe next year, and the creation of The Voicebox platform to amplify underrepresented voices in partnership marketing.

By Jack Shute

/ 14 Nov 2023

Shaping the Future: Matthew Wood on PI LIVE, Partnership Marketing, and The Voicebox

Avon's Paula Oyinkan on the Importance of Education in Affiliate Marketing

Affiliate marketing star Paula Oyinkan joins the Voicebox to discuss smashing through glass ceilings, the necessity for education in the industry, and her biggest role model.

By Sol Wilkinson

/ 13 Nov 2023

Avon's Paula Oyinkan on the Importance of Education in Affiliate Marketing

Disrupt’s Stevie Johnson and Jake Crabb Talk Deepfakes, Gen Z Marketing, and New Podcast

An update from the hosts of Status Update at the Influencer Marketing Show Europe 2023.

By Sol Wilkinson

/ 10 Nov 2023

Disrupt’s Stevie Johnson and Jake Crabb Talk Deepfakes, Gen Z Marketing, and New Podcast

Safeguarding Strategies for the Dark Side of Affiliate Marketing

We explore black hat practices, how to keep them at bay, or maybe even use them for good.

By Sol Wilkinson

/ 9 Nov 2023

Safeguarding Strategies for the Dark Side of Affiliate Marketing

Snapchat’s Ruth Arber on Creating Opportunities for Women in Tech

Snap Inc.’s Head of Fashion, Retail & Travel UK takes to the Female Leaders panel to discuss the importance of getting more women into engineering and tech roles, and how Snap is working to make this possible.

By Jack Shute

/ 9 Nov 2023

Snapchat’s Ruth Arber on Creating Opportunities for Women in Tech

“It’s going to be huge” Matthew Higgins Talks Retail Media, B2B Partnerships, and Industry Events

Retail media has exploded as one of the most exciting things in affiliate marketing this year. But what stands in its way for continued expansion throughout 2024?

By Sol Wilkinson

/ 8 Nov 2023

“It’s going to be huge” Matthew Higgins Talks Retail Media, B2B Partnerships, and Industry Events