Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
The Home of Affiliate, Performance & Creator Economy News
Get started with our best stories
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
Global Influencer Marketing Awards Entry Kit is Live
The GIMAs will return to London in July. Find out how to enter below.
“The Damage Is Done”: Influencer Marketers React to Weekend’s TikTok Ban
This past weekend, TikTok was banned in the US for 12 hours and then resurrected. Creators may be rejoicing now, but has this inflicted long-term damage on advertisers’ opinions of the platform? And how should those in the industry react? We investigate.
Retail Media and CTV Ad Spend Expected to Increase in 2025, While Paid Search Takes a Fall
A new report from the IAB predicts rising ad spend for certain performance and affiliate marketing channels. However, overall, the year is expected to see budgets tightening.
Creator Economy Forecast: The Industry’s Predictions For 2025
From community-driven strategies to the TikTok ban debate—here’s what the creator economy could look like in 2025.
Influencers Sue Capital One Shopping & PayPal Honey for Alleged Stolen Commissions
PayPal receives another lawsuit and Capital One Shopping is delivered its first in relation to the creator commission controversy.
What MegaLag Gets Wrong About PayPal Honey and Affiliate Marketing
PayPal Honey has been in hot water in recent weeks, due to a video that claims the browser extension is a “scam.” While this is a complex and multi-faceted problem the industry must address, the video itself contains inaccuracies that do not paint a clear picture of what is really happening.
Recommended
