With a growing consumer interest in the financial incentives, affiliates are betting on credit cards this year.
Will we witness a Renaissance for card-linked offers (CLOs) this year?
To be fair, the popularity has never really waned. While iterations of card-based marketing have come and gone over the years – beginning way back in the early 90s with Amex’s membership rewards programme, through to the Cardlytics explosion of the late 00s – it is now a robust global industry.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
