Gen Z isn't just the next generation of spenders—they're the generation shaping the future of commerce. As digital natives with high expectations for convenience, personalization, and rewards, they're rewriting the loyalty playbook. In this panel, Zip.co, Fidel API, Puig Brands and CJ come together to discuss how card-linked offers (CLO) and payments are unlocking the elusive Gen Z market, what it takes to win their attention (and wallets), and how brands can turn transactions into relationships.
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