It’s a move that reflects growing trust in and recognition of the creator economy by regulatory bodies.
The Committee of Advertising Practice (CAP) has formally recognised and voted to appoint the IMTB as a full member of the self-regulatory body.
CAP is the sister organisation of the Advertising Standards Authority (ASA). It writes the rules for the UK Advertising codes, which are then enforced by ASA.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
