Creator Economy - Hello Partner (Page 21)

“You Have to Ride the Sandworm” Santi Pierini, CEO of CJ, on AI Search, Social Commerce, and the Future of Affiliate Marketing

CJ’s CEO, Santi Pierini, speaks with Sol Wilkinson on everything from affiliate Dune analogies, to why our industry has as much potential as the iPod, and a range of developments for CJ this year.

By Sol Wilkinson

/ 9 Sep 2025

“You Have to Ride the Sandworm” Santi Pierini, CEO of CJ, on AI Search, Social Commerce, and the Future of Affiliate Marketing

REPLAY: The Future of B2B is Personal

Learn how personal posts can drive real business impact, and how personality and humour are reshaping B2B marketing.

By Sol Wilkinson

/ 9 Sep 2025

“Can You Really Copyright an Aesthetic?” Bunmi Jenfa on the Intersection of Law, Fashion and the Creator Economy

In our CreatorFest Speaker Series, I spoke with Bunmi Jenfa about how creators can protect themselves in an industry that can stifle creativity.

By Sofia Aira

/ 9 Sep 2025

“Can You Really Copyright an Aesthetic?” Bunmi Jenfa on the Intersection of Law, Fashion and the Creator Economy

Market Movers: AI Ad Platform ZeroClick Raises $55 Million

Notable M&A, investment, and partnership activity from the past month in affiliate and creator marketing.

By Sol Wilkinson

/ 2 Sep 2025

Market Movers: AI Ad Platform ZeroClick Raises $55 Million

The Summer I Turned Trend-Obsessed: What Brands Can Learn From Hopping on Gen Z’s Favourite Shows

The brands that are clocked into The Summer I Turned Pretty are the ones raking in giant engagement figures right now.

By Sofia Aira

/ 28 Aug 2025

The Summer I Turned Pretty brands analysis

LinkedIn Live: Cancel Culture & Crisis Management - A Framework for Accountability in Brand-Creator Partnerships

On our LinkedIn Live, Beckii Flint will discuss how brands can proactively prepare for potential crises when the unexpected occurs.

By Sofia Aira

/ 28 Aug 2025

Hero100 2025: Celebrating the People Powering Partnerships

Nominations are now open to anyone driving partnership success in affiliate and creator marketing.

By Sol Wilkinson

/ 28 Aug 2025

Hero100 2025: Celebrating the People Powering Partnerships

Algowatch: August Social Media Updates

Here's a rundown of all the most important social media updates you need to know from August.

By Sofia Aira

/ 27 Aug 2025

SoFire’s Hot Campaigns: Move Over Sydney Sweeney, Addison Rae is Doing Jeans Brand Partnerships Right

Addison Rae, an ex-TikTok star turned serious musician, has had a rebrand that needs to be studied. Now, she’s the queen of low-rise jeans.

By Sofia Aira

/ 26 Aug 2025

“I Had All My Eggs in One Basket” Hannah Witton on Brand Deals and Building a Sustainable Career as a Creator

Witton shared how she’s navigated her brand partnerships, diversified her income, and balanced creativity with the realities of working with brands.

By Sofia Aira

/ 22 Aug 2025

Ultimate Feedback Guide From the 2025 Global Influencer Marketing Awards Judges

By Sofia Aira

/ 21 Aug 2025

Ultimate Feedback Guide From the 2025 Global Influencer Marketing Awards Judges

SoFire’s Hot Campaigns: The e.l.f. Cosmetics Matt Rife Campaign is a Lesson in PR Crisis Management

We’re looking at the e.l.f. cosmetics Matt Rife campaign: a PR nightmare which is still receiving huge backlash online.

By Sofia Aira

/ 19 Aug 2025