Are Container Tags the Future of Affiliate Marketing?
Container tags have been around for a long time, but their optimisation and integration within a large platform of partners might just be the next big, innovative step in the affiliate world.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
Over 90% Of Advertisers Are Partnering with Retailers to Reach Consumers
First-party data opportunities, surge in e-commerce, and conversion rate optimisation all contribute to the rise of the retail media channel.
In Conversation with Beckii Flint: “I don't want influencers to be an afterthought anymore”
Beckii Flint’s firsthand experience of the internet is far from ordinary, which has in turn provided her with a unique, informed perspective on the space. Here, we discuss her remarkable entrance into the channel, as well as her thoughts on its future.
The Must-Know Affiliate Marketing Trends for 2023
We spoke with six expert candidates from the ‘One to Watch’ category of this year’s Global Performance Marketing Awards to find out what the biggest trends in affiliate marketing will be for 2023.
Google’s Partnership with FMTC: How Will It Affect the Affiliate Industry?
We spoke with Brook Schaaf, CEO at FMTC, alongside Savings United and The Savings Group, to discover more about what the partnership means for the industry, and how affiliates will respond.
Over 50% Of Marketers at Risk of Facing Fines for Breaching GDPR Requirements
In a recent survey, more than half of marketers state they do not have a Consent Management Platform, and many are confused about privacy policy. The repercussions could be ruinous.
