Gen3 Marketing Integrates Its Agencies to Become a Unified Brand
The leading affiliate marketing agency consolidates its agencies in an effort to increase its reach, and help deliver more efficient results to clients.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
Monthly Top Line – January 2023
Highlights from this month's moves, hires, and promotions. One streaming titan steps down, one agency expands its position in a crucial market, and two performance platforms see new CEOs climb up the ladder.
CEOs Vow to Weed Out Bad Actors in Affiliate Marketing
Executives from leading platforms in the affiliate space promise to focus on deterring brands that don't pay their affiliates.
Admitad Launches New Parent Company ‘Mitgo’
Having grown into an industry leader in the partnership space, Admitad has now announced that it will be launching a new parent company, ‘Mitgo’, so that the performance marketing platform can focus on developing independently.
Does Twitter’s New Policy Means It’s Taking Its Creators More Seriously?
An updated Paid Partnerships policy sees the platform follow suit with industry standards.
“Affiliate and Influencer Are a Natural Fit” CJ Focuses on Bridging the Gap between Channels with Latest Acquisition
CJ acquires influencer marketing network Perlu, in effort to optimise the potential of combining affiliate and influencer marketing.
