Mayuresh Kshetramade, CEO of CJ, on How the Recession Will Change Consumer Habits
Also, why influencers will be more important to the affiliate channel this year, the most vital trends to capitalise on, and CJ's plans for the year ahead.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
“The Game Has Changed” – David A. Yovanno, CEO of impact.com, on the Accelerating Growth of Partnerships in 2023
CEO at impact.com, David A. Yovanno, discusses the future of the partnerships industry, his predictions for the year, and company plans over the next 12 months.
Emily in Paris S3: A Bold, New Frontier for Creator Marketing?
The return of the beloved Netflix series holds huge implications for CTV advertising opportunities in the future.
Majority of UK Marketers Are Unprepared for Cookie-Apocalypse
Many are concerned about a post-cookie landscape, but new research suggests that more work needs to be done to get strategies in place.
The Hitchhiker’s Guide to Retail Media
An in-depth look at the retail media ecosystem, and why this channel is essential for digital marketing success in 2023, as we await the slow death of third-party cookies.
AI and the Metaverse: Still in the Theoretical Realm?
Artificial intelligence and the Metaverse both bring a wealth of opportunities to the partnerships landscape, but what impact are they likely to have on the industry in 2023?
