TikTok has started rolling out beta testing of its new paywall feature, ‘TikTok Series’. The feature aims to unlock new revenue streams for creators on the platform, enabling an ‘eligible’ few to put a paywall in front of a ‘Series’ of videos. It also promises that creators can keep 100% of profits, for a limited period of time.

Detractors aren’t convinced that users will pay for content, but similar strategies have worked for creators and platforms in the past. If there’s anything threatening creators’ success on the app, it’s this potential ban looming on the horizon.

So, just how lucrative is this new subscription model for TikTok creators, and should they even bother to opt-in?

What is TikTok Series?

First of all, let’s explore the new feature, and what it means for creators.

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