Prime Time Performance: tvScientific Brings CPO to CTV Space
Advertisers can now buy CTV campaigns on a performance basis, available through many major networks and platforms.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
Google Ads Axes Enhanced CPC, Right Before Holiday Season
Google recommends using other tools, but some marketers are unhappy with the move.
Week in Review: Affiliates Get the ‘Short’ End of the Stick on YouTube
Everything you might have missed in partnership marketing from the past week.
Economic Storms Ahead? Four Steps to Future-Proofing Your Influencer Marketing Strategies
Lessons on how to approach influencer marketing in a smart and sustainable way to ensure success down the road.
Webgains is the First Affiliate Network to Join B Corp Community
The company achieved its certification after a demanding assessment period.
Is X’s (FKA Twitter) New Ranking Feature Useful for Influencer Marketers?
The feature arrives amidst an ongoing effort to improve opportunities for creators on the platform.
