Kevin Edwards Announces Affiliate Marketing Trade Body, Says Tracking Will Be a Focus
The UK’s first affiliate marketing trade body now has an official name and domain. What will it do, and how can it help the industry?
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
The UK’s first affiliate marketing trade body now has an official name and domain. What will it do, and how can it help the industry?
Webgains’ new CEO spoke with us about his immediate plans, how Webgains will differentiate itself from competitors, whether it will be entering the CTV space, and more.
The first month of summer has seen the partnership space heating up with some explosive movers and shakers.
Anna Gidirim brings nearly 10 years of experience within the company to the role.
The event predicts the death of the affiliate network master tag, emphasises the importance of long-term partnerships, and spotlights disparities within the industry.
A new report reveals that Gen Z is interacting with the performance channel more than any other age group, but all consumers are searching for discounts.