Sol Wilkinson

Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.

Check out the latest posts

Performance Marketing Newsdesk

KINESSO, Matterkind and Reprise Digital Unite to Form One Entity, Say AI Will Be a Focus

Three powerful brands come together to streamline performance marketing for clients.

Affiliate Partnerships Newsdesk

Affiliates Refuse to Work With 0% Commissions

We take a look at some of the most interesting insights from the UK Affiliate & Publisher Report 2023.

Affiliate Partnerships Performance Marketing Partner+ Newsdesk

Week in Review: Yahoo Rescues Coupons and Google Salvages Useless Ad Spend

Everything you missed from the past week in affiliate and performance marketing.

Influencer Marketing Partner+

Will Meta Sacrifice Influencer Marketing?

Reports have emerged that Meta might implement an ‘ad-free’ subscription. But how do these tiers cooperate with influencer marketing?

Newsdesk Affiliate Partnerships

Awin Increases Data-Tracking Capabilities with New Investment

The collaboration aims to enhance the performance of Awin’s publishers by focusing on data portability and page and link-level revenue attribution.

Influencer Marketing Affiliate Partnerships Sponsored

Tech Review: impact.com’s Creator Platform

We take a look at impact.com innovative new platform, which aims to help brands and creators bridge influencer and affiliate marketing.