Is Buy Now, Pay Later Losing Its Cool? Surprising Survey Reveals Gen Z's Shopping Habits
New research shows that the financial service isn't as popular with younger users as it is with older ones.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
Industry Debate: The Value of Coupon Partners
We ask people from across the affiliate space where they think coupon partners are headed.
Redefining Personalisation: The Changing Face of Customer Segmentation
Marketers are no longer sure that traditional segmentation works. Does this mean personalisation is a bust, or is there a way to adapt?
Week in Review: AI's Triumphs, Meta's Meltdown, and Performance Marketing's Future
AI advancements in digital marketing get back in gear. Meta risks a blanket ban on targeted ads in the EU. Performance marketing glows in the AI era.
Bing Chat Ads: Surging CTRs in the Era of AI Chatbots
AI chatbot ads appear to have an advantage right now, with Bing’s feature seeing a higher CTR than traditional search. But will this last forever?
Awin Upgrades Its Platform with ‘Partner Ecosystem’
Harnessing the power of AI, the updated platform promises to provide great ROI for brands.
