Cookies Are Fading Away and Marketers Feel Ready
Over 70% of marketers are prepared for Chrome’s deprecation of third-party cookies, starting today.
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Over 70% of marketers are prepared for Chrome’s deprecation of third-party cookies, starting today.
What does 2024 have in store for affiliate marketers?
Heading into the new year, make sure you’re aware of Google’s CMP and cookie updates, as well as the new FCC rules impacting performance and affiliate marketing.
Let's reflect on 2023 before we break for the holidays!
Last week, a sizeable portion of the UK publisher industry gathered in Soho, London to discuss the pressing issues of ongoing broken tracking, user consent and cookie deprecation in affiliate marketing.
Industry executives offer their two cents on what the Google updates mean for the coupon space and how it will be affected.