Week in Review: Affirm and Afterpay Rethink Rewards
The BNPL leaders rethink their approach to affiliate marketing. Elsewhere, Amazon announces an eyebrow-raising partnership in order to bypass cookie death.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
Why Gen Z Needs More From Affiliate Marketing
In order to engage Gen Z, brands and agencies are tearing up the rule book and reimagining the possibilities of affiliate marketing.
Impact.com Announces New CFO
New CFO Dale Lynch brings years of executive experience to the role.
Amazon Ad Tier Backlash: End of Days for CTV?
Prime Video’s controversial price increase has incited furious responses from subscribers. CTV is rapidly becoming a powerhouse of performance marketing. But are the demands of streaming giants ruining its credibility with consumers?
Co-op Breaks Ground with UK’s First Convenience Retail Media Network
The move opens up more opportunities for advertisers to target interested shoppers.
The Affiliate's Role in the Customer Journey
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