Walmart’s Ga-Young Lee on Why She's Moving from Coupons to Content Publishers
Lee discusses the motivations behind making a strong decision to move towards “long-term value.”
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
CapyFast and Bidwise Partner on $40M Deal to Accelerate Payouts in Performance Marketing
What does the deal mean for performance and affiliate marketing?
“Losing Human Touch Is Not an Option for Us” Hunter Launches New Creator Agency Bobbie
Brand new creator agency Bobbie launches at PI LIVE x IMS USA.
German Affiliate Network belboon GmbH Files for Bankruptcy
The insolvency has put 160 jobs at risk and left partner payouts and budgets in limbo, according to reports from clients and partners. However, the network has issued a response.
⚖️ "We Need Better Standards" APMA Will Review Industry Attribution Rules
Plus, five use cases for AI by brand-side affiliate managers.
Five Smart Ways to Use AI in Affiliate Programme Management
AllSaints, Hubspot, and Republic of Cats weighed in on how they are using AI on a daily basis to improve their affiliate programme management.
