⚖️ "We Need Better Standards" APMA Will Review Industry Attribution Rules
Plus, five use cases for AI by brand-side affiliate managers.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
Five Smart Ways to Use AI in Affiliate Programme Management
AllSaints, Hubspot, and Republic of Cats weighed in on how they are using AI on a daily basis to improve their affiliate programme management.
Incubeta Partners with TopCashback to Strengthen Paid Search
Representatives express excitement towards the new “sustainable” approach.
Lloyds Revamps Cashback Programme with Cardlytics to Boost Customer Rewards
The initiative cements CLO as a significant affiliate strategy this year.
The PMAs 2025 Shortlist Has Landed
With new categories and one important award requiring your vote!
🚨 New M&A Activity in Affiliate Marketing
Plus, Reddit doubles down on performance ads.
