What Gifting Campaigns Get Wrong – And How to Fix Them
Gifting can be a powerful tool that goes beyond the first-stage of relationship building, cementing loyalty, and even influencing brand direction.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
🚨 Microsoft Discontinues Coupon Browser Extension, Amid Legal Disputes
Plus, tickets for our summer boat party.
Belboon Acquired by Linehub to Strengthen European Market Presence
After filing for insolvency earlier this year, the German affiliate network now enters a new growth phase under the Linehub umbrella, preserving programmes and partner relationships.
Microsoft Discontinues Coupon Browser Extension, Amid Legal Disputes
The application is no longer in the Chrome Web Store. New browser extension policies are set to come into place June 10.
Rakuten Advertising Unveils New Conversion Protection Tool at Optimism 2025
CEO Nick Stamos calls for publisher empowerment and a vision beyond last-click.
“The Authenticity Era is Over”: Joanna Hughston on Rethinking What Matters in Creator Marketing
The Goat Agency’s Head of Marketing shares her thoughts on creativity, authenticity, non-endemic partnerships, YouTube strategies, and more.
