Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Round two of Google’s site reputation abuse manual actions have been even more dramatic. As Google Search becomes a more confusing and chaotic place, should affiliates be looking to the East?
Consumer spending is expected to reach the highest it has been since 2021, as online and offline shopping increases. What does this mean for affiliate and performance marketers?
We spoke with Tanya Larsen, CEO of questionZERO, about the promising area of green affiliate partnerships, why it's boosting revenue for brands, and how you can draw these strategies into your own programme.
Users have seen certain keywords link to Google search in YouTube mobile. Is this genuinely providing value, or is it just opening up a universe of spam?
