Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
The publisher primarily relied on programmatic advertising and very occasionally affiliate links. Google algorithm changes tanked the site’s visibility and in turn, its revenue.
Voicebox replay: We discussed the troubling rise of fraud in the industry, the techniques to be wary of, what the industry needs to do to push back against this, and more.
