Affiliate Marketing / Members-only / Five Smart Ways to Use AI in Affiliate Programme Management AllSaints, Hubspot, and Republic of Cats weighed in on how they are using AI on a daily basis to improve their affiliate programme management. By Sol Wilkinson / 15 Apr 2025
Affiliate Marketing / Members-only / Incubeta Partners with TopCashback to Strengthen Paid Search Representatives express excitement towards the new “sustainable” approach. By Sol Wilkinson / 15 Apr 2025
Affiliate Marketing / Members-only / Lloyds Revamps Cashback Programme with Cardlytics to Boost Customer Rewards The initiative cements CLO as a significant affiliate strategy this year. By Sol Wilkinson / 14 Apr 2025
Affiliate Marketing / The PMAs 2025 Shortlist Has Landed With new categories and one important award requiring your vote! By Sol Wilkinson / 9 Apr 2025
Newsletter Archive / 🚨 New M&A Activity in Affiliate Marketing Plus, Reddit doubles down on performance ads. By Sol Wilkinson / 8 Apr 2025
Affiliate Marketing / Monthly Top Line – March 2025 New hires, promotions, and movements from the previous month. By Sol Wilkinson / 8 Apr 2025
Performance Marketing / Members-only / Reddit Doubles Down on Performance Marketing Capabilities The platform is markedly focused on strengthening its ad opportunities. But are advertisers interested? By Sol Wilkinson / 8 Apr 2025
Affiliate Marketing / Market Movers: GrowthOps Australia Enters Voluntary Administration Plus, WPP acquires InfoSum and Brunner acquires Rakuten’s Performance Solutions group. By Sol Wilkinson / 8 Apr 2025
Creator Economy / Creator Truth Bombs: Busting Industry Myths at IMS USA Christine Göös and MacKenzie Green offer some harsh turths and dispel illusions around creator marketing. By Sol Wilkinson / 7 Apr 2025
Influencer Marketing / Paid-only / "65% of TikTok Purchases Are Unplanned," Dr. Nadia Morozova on the Psychology Behind Social Commerce Dr. Morozova came back to Rakuten Dealmaker to keep us up to date with consumer psychology and the power of social media. By Sol Wilkinson / 7 Apr 2025
Newsletter Archive / ✊ "We'll Be Relentless" Awin CEO Gives Update On Tracking Initiative Plus, Honey co-founder responds to criticism & Agency Wins. By Sol Wilkinson / 1 Apr 2025
Affiliate Marketing / “We’ll Be Relentless”: Adam Ross, CEO of Awin, Provides Update on CPI As Deadline Looms Awin CEO discusses the challenges, successes, and progress with the CPI so far, as well as reactions from other networks. By Sol Wilkinson / 1 Apr 2025
