Sofia Aira - Hello Partner (Page 30)

CreatorFest Europe Tickets Are Live: Secure Your Entry To Europe’s Creator Economy Event

CreatorFest Europe is returning this October, and we’re so excited to welcome you back to Europe’s go-to creator economy event. Tickets on sale now.

By Sofia Aira

/ 21 May 2025

CreatorFest Europe Tickets Are Live: Secure Your Entry To Europe’s Creator Economy Event

Deepdive: How Wilkinson Sword Intuition Challenges Beauty Norms and Celebrates Real Women

Wilkinson Sword Intuition has launched a bold new campaign that celebrates the realities of women’s bodies and their everyday self-care choices.

By Sofia Aira

/ 20 May 2025

Deepdive: How Wilkinson Sword Intuition Challenges Beauty Norms and Celebrates Real Women

Mastering LinkedIn Influence: A Guide to Growth and Impact

The Ultimate LinkedIn Influencer Guide by The Influencer Marketing Factory shows how creators and brands can use LinkedIn like never before.

By Sofia Aira

/ 19 May 2025

Mastering LinkedIn Influence: A Guide to Growth and Impact

Earned Media is on the Rise, But What Does That Mean for Influencers?

We are now in the age of earned media, where brands chase authenticity, and influencers juggle gifting with paying the bills.

By Sofia Aira

/ 19 May 2025

Earned Media is on the Rise, But What Does That Mean for Influencers?

TikTok Leaders Unpack Trends in Creator Monetisation, Content and Commerce

Leading voices from TikTok shared insights on how creators, content and commerce continue to shape the platform.

By Sofia Aira

/ 15 May 2025

TikTok Leaders Unpack Trends in Creator Monetisation, Content and Commerce

🦋 The Wild Ways Creators Turn Into Founders

Learn first-hand how Jess Hunt went from content creator to founder of REFY Beauty.

By Sofia Aira

/ 15 May 2025

Empathy, Indirectness, and Group Validation: Cultural Challenges Influencer Marketers Face in Japan

To understand the market, brands need to grasp the cultural values, legal regulations, and social dynamics that shape influencer campaigns in Japan.

By Sofia Aira

/ 13 May 2025

Empathy, Indirectness, and Group Validation: Cultural Challenges Influencer Marketers Face in Japan

“We Risk Turning Our Power Into A Liability” Rupa Shah Discusses Meta Teen Beauty Ads Claims

Rupa Shah discusses the claims that Meta used targeted ad data to show beauty ads to teenage girls who had deleted selfies.

By Sofia Aira

/ 13 May 2025

“We Risk Turning Our Power Into A Liability” Rupa Shah Discusses Meta Teen Beauty Ads Claims

‘Start Building Communities Years In Advance’: How Top Beauty Brands Make Global And Local Impact

Speaking about the challenges of scaling brand identity across regions, beauty experts unpacked strategies for staying culturally connected.

By Sofia Aira

/ 12 May 2025

‘Start Building Communities Years In Advance’: How Top Beauty Brands Make Global And Local Impact

From Instagram to Industry Leader: Jess Hunt's Journey to Co-Founding REFY Beauty

Jess Hunt’s transformation from content creator to co-founder of REFY Beauty is a story of vision, authenticity, and a mission to simplify beauty.

By Sofia Aira

/ 9 May 2025

From Instagram to Industry Leader: Jess Hunt's Journey to Co-Founding REFY Beauty

🌩️ The Power of Niche Campaigns

This week, we're exploring how AI is shaping the creator economy in 2025, analysing a Pantene campaign, and hearing an exclusive interview from Nicolas Bon.

By Sofia Aira

/ 8 May 2025

“Be Creative”: Nicolas Bon on Founding Clark Influence and the Power of Niche Campaigns

By Sofia Aira

/ 8 May 2025

“Be Creative”: Nicolas Bon on Founding Clark Influence and the Power of Niche Campaigns