Sofia Aira - Hello Partner (Page 30)

The Impact of Trump’s Tariffs on Influencer Marketing and How to Mitigate the Effects

With tariffs now frozen for 75 countries and an uncertain future, here's how to mitigate the effects on influencer marketing.

By Sofia Aira

/ 11 Apr 2025

The Impact of Trump’s Tariffs on Influencer Marketing and How to Mitigate the Effects

💰 BREAKING: News UK Sells Influencer Agency The Fifth to Brave Bison

This week, Influencer Insider looks at Algowatch, The Independent's new creator studio, and Robert Irwin in minimal clothing.

By Sofia Aira

/ 10 Apr 2025

“It’s Really Difficult to Define Any Dominant Niche”: Influncer Marketing Quirks in Finland

Speaking with Daria Belova, the influencer marketing landscape in Finland is taking its own unique shape.

By Sofia Aira

/ 10 Apr 2025

“It’s Really Difficult to Define Any Dominant Niche”: Influncer Marketing Quirks in Finland

News UK Sells Influencer Agency The Fifth to Brave Bison in Strategic £7.6M Deal

News UK has announced the sale of its influencer marketing agency, The Fifth Group, to digital media and technology company Brave Bison.

By Sofia Aira

/ 10 Apr 2025

News UK Sells Influencer Agency The Fifth to Brave Bison in Strategic £7.6M Deal

CreatorFest Is Back for 2025 as Europe’s Ultimate Creator Economy Event

After a successful launch in 2024, we’re delighted to announce that CreatorFest Europe is returning for its second year on the 23rd October, 2025.

By Sofia Aira

/ 9 Apr 2025

CreatorFest Is Back for 2025 as Europe’s Ultimate Creator Economy Event

Vimeo Launches Streaming Service for Creators to Run Their Own Subscription Sites

Vimeo is launching Vimeo Streaming, a brand-new service that allows content creators to have their own subscription service without needing to code a single line.

By Sofia Aira

/ 9 Apr 2025

Vimeo Launches Streaming Service for Creators to Run Their Own Subscription Sites

Sephora Hit the Marketing Jackpot by Partnering With Love on the Spectrum’s Tanner Smith

Brands can learn from Sephora’s heartwarming influencer marketing campaign with Love on the Spectrum star Tanner Smith.

By Sofia Aira

/ 8 Apr 2025

Sephora Hit the Marketing Jackpot by Partnering With Love on the Spectrum’s Tanner Smith

Algowatch: March Social Media Updates

Welcome to Algowatch, where we look at algorithm changes affecting social media platforms. Let’s delve into some of March's biggest updates.

By Sofia Aira

/ 7 Apr 2025

The Independent Doubles Down on Creators by Launching Independent Studio Verticals

The Independent is doubling down on creators with the launch of Independent Studio, a vertical video media production.

By Sofia Aira

/ 4 Apr 2025

☄️TikTok Shop Makes Huge European Expansion

The return of Influencer Insider looks at the new Online Safety Act, the ongoing TikTok sale and a shocking content creator report.

By Sofia Aira

/ 3 Apr 2025

“It’s Getting Viewers Hooked”: The Quirks of Influencer Marketing in Spain

Welcome to the first instalment of Creator Compass. We'll examine influencer marketing in Europe, starting with Spain.

By Sofia Aira

/ 3 Apr 2025

“It’s Getting Viewers Hooked”: The Quirks of Influencer Marketing in Spain

JCPenney Selects VaynerMedia as Its Social and Influencer Marketing Partner

JCPenney, one of the USA’s largest fashion retailers, has announced that it will be partnering with VaynerMedia to work on its social and influencer marketing overhaul.

By Sofia Aira

/ 1 Apr 2025